How Showtime AI Plans to Reinvent Moviegoing by 2030—And Save Cinema Along the Way

In this episode of Lead with AI, Dr. Tamara Nall sits down with Ben Arnon, co-founder of Color Farm Media, and creator of Showtime AI, to unpack the quiet crisis facing movie theaters and delves into the transformative potential of artificial intelligence in revitalizing the movie theater industry. With decades-old infrastructure and seats sitting empty outside blockbuster weekends, theaters are operating at just 15–25% capacity. Arnon shares how Showtime AI is uses a community driven data, dynamic scheduling, and hyper-personalized recommendations to rebuild the movie going experience from the ground up, envisioning "a time where a theater manager sees like a 23% of 35% revenue increase within six months." Instead of static showtimes and unpredictable attendance, Showtime AI will enable theaters to adapt in real time to audience demand, optimizing showtimes, pricing, and even the concession experience to fit viewer habits. Arnon describes a future where every part of the theater journey feels orchestrated just for you; and where the cinematic experience returns to being something truly special and how AI can play a pivotal role in bringing audiences back to theaters and ensuring the sustainability of the cinema industry. If you care about the future of entertainment, this conversation is a must-listen.

📬 Follow Ben’s work and thinking at: benarnon.substack.com