212: The Customer Experience for New Hardware Products

Jason Friedman serves as CEO at CXFormula, a firm that assists entrepreneurs with elevating the customer experience. With almost 3 decades of experience, he has collaborated with a wide range of budding and established companies, achieving multiple successful business exits along the way. In today's discussion, Jason will share his insight into how modern inventors, startups, and small manufacturers can enhance their offerings and marketing approaches to drive organic growth. He will delve into the significance of understanding the customer journey and share strategies for ensuring customers engage with, purchase, and become passionate advocates for your innovative product.

Click this link for This Episode's Full Info Page: https://www.makodesign.com/podcast/212-the-customer-experience-for-new-hardware-products/

Key Takeaways in This Episode:

• Customer experience is key to scaling a new hardware product.

• The customer experience refers to the journey they go on with your physical consumer product.

• Refine the touch points your customers have with your product and brand to improve their journey.

• Pretend to be a customer! Think about method acting as an informative research process to better understand your prospective customer.

• Search Amazon for reviews of similar products to collect feedback on what features, or lack thereof, are frustrating people.

• Talk to potential customers to identify the exact words they use to describe their wants, needs, and frustrations.

• Craft the perfect customer testimonial using impactful words and a lot of detail. Then, reverse engineer the customer journey so their feedback mirrors the testimonial you wrote.

MAKO Design + Invent: www.makodesign.com

Kevin Mako: https://www.linkedin.com/in/kevmako

Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. We also help our clients with business and product strategy, marketing, and sales/distribution for all consumer product categories.