418: Telling the product and brand story

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Today we are talking about the problem you solve, the value you create, and the difference you make—and not just you specifically but also your organization. Just like you, I have encountered organizations that confuse me—I’m uncertain what they are really about. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. To help us do that, Sarah Panus is with us. She is a brand storytelling strategist and coach, host of the Marketing With Empathy podcast, and founder of Kindred Speak, which provides editorial brand storytelling services and coaching. Sarah also speaks on topics for humanizing your brand. Before starting Kindred Speak, she contributed to brand and marketing strategy for the Sleep Number Corporation and other companies.