Digital economy creates new jobs you haven't heard of!
Jan 2, 2024
27:54
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Experts in digital economy discuss new professions in streaming, ecommerce, and MCNs. They explore the impact of live streaming, diverse paths for growth, adapting to the job market in China, and even share tips on static electricity.
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Quick takeaways
The digital economy has created new job opportunities in e-commerce livestreaming, leading to the emergence of specialized roles like hosts, copy editors, and video/audio editors.
China's labor market is transitioning from quantity to quality, with the expansion of education enabling individuals to adapt to and excel in new professions within the digital economy.
Deep dives
Job Opportunities in the Digital Economy
The digital economy, particularly in e-commerce livestreaming, has created numerous job opportunities for individuals in the creative space. This includes roles such as hosts, copy editors, video/audio editors, and more. Working in the digital space allows for global job opportunities, reducing limitations posed by location and language barriers. Companies like Amazon are actively seeking remote workers from different countries, broadening the talent pool. The Chinese Academy of Personnel Science highlights the significant changes occurring in new professions related to short videos and live streaming technologies. The industry report reveals that these new professions are primarily dominated by young adults, with a majority of workers aged 18 to 24. The Chinese occupational classification has even been updated to include new occupations specific to the digital economy, with live stream product selectors, operation specialists, atmosphere creators, and more. The specialization and professionalization of these roles are increasing, and it presents an innovative and expanding job market for creative individuals.
Transformation of Industries and Job Market in China
China's labor market is witnessing a transition from quantity to quality and skills. As the country expands college and postgraduate education, the workforce is becoming more equipped to learn and adapt, making them well-suited for new professions in the digital economy. The shift from a population dividend to a talent dividend is changing the structure of human resources and the availability of skilled individuals. Historic industries are also transforming to adapt to the rise of new media and social platforms. Traditional factories and companies are incorporating digital elements and recruiting hosts with specialized knowledge. The story of Taok County transforming from performance costume processing to a complete industry chain focusing on Hanfu (traditional Han Chinese clothing) demonstrates the ability to adapt and become more professional. China's labor market is evolving, and individuals with a range of skills and interests are finding opportunities to explore new professions and contribute to the vibrant job market.
The Appeal and Impact of Live Streaming Platforms
Live streaming platforms and short video platforms have become popular in China due to their ability to provide content, social interactions, and e-commerce opportunities in one place. This integration of various consumer needs has proven successful for new generation IT companies, contrasting with the limited niche focus of their predecessors. Users can consume content, make friends, and engage in online shopping, all within the same platform. The appeal of live streaming platforms lies in their ability to encourage action among viewers. Whether it's purchasing products, applying for jobs, or engaging in cultural activities, live streams inspire viewers to actively participate. This interactive form of doing business, unique to China, combines entertainment with commerce and personal engagement. The growth and popularity of live streaming have led to the emergence of niche professions and industries such as live stream hosts, real estate streamers, cultural travel experts, and rural reporters. These platforms are not only revolutionizing the way products are sold but also reshaping traditional professions and providing avenues for personal and professional growth.
The digital economy has created many jobs previously unheard of. In fact, many of us outsiders to the industry still don't know the ins and outs of these new professions in streaming, ecommerce and Multi-Channel Networks, or MCNs. / Static can be a clingy nuisance in our lives, especially in the dry winter season. Should we bother to do something about it (20:37)? On the show: Laiming, Niu Honglin & Brandon Yates
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