22 | 🚨 Most Companies Are Wasting Their Roadmap: Too Many Features, Not Enough Value with Mandy Lozano (Nestle, Starbucks)

Mandy Lozano is an experienced strategy & marketing executive at Nestle, Starbucks, and PepsiCo as well as startups like Spoke Sciences and MiiR. 

Key Takeaways:

*Strategy gets a bad rap, but strategic thinking helps you with frames so you can correctly identify the problem, eliminate extraneous info, and drive outcomes. It’s simple but effective. And it removes subjectivity and improves alignment. 

*It takes discipline to arrive at the correct problem definition. 

*Data leads to insights which leads to action.

*You have to have faith in the data as a gating criteria. And then think about where you might get it from beyond the obvious. You’d be shocked how few people in an org are comfortable with this. 

*True leadership is about empathy. People need to feel heard. If not, their energy isn’t being channeled effectively, it can be destructive. 

*Values are what make an exceptional organization like PepsiCo.

*Great leaders are there to remove obstacles, not to tell people what to do. Or to do their work for them.

*The best companies never forget who the customer is. And they listen to those customers, and genuinely meet their needs.

*It’s not about getting the customer to do what you want. You want to do what the customer wants. And sometimes it’s not what they tell you.

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Where to find Mandy:

https://www.linkedin.com/in/mandylozano/

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Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://dfnstrategy.com/goodrevenue 

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