The Media Club with Matt Deegan How Influencers Stole Broadcasters' Ad Money
How did social media stars, podcasters and YouTubers overtake traditional media in ad revenue? Michael Savage, media editor at the Guardian, shepherds us into the new era.
Also on the show: as The Standard announces a new partnership with Message Heard, we chat to the podcast outfit’s Jake Warren about the magic ingredients that turn print into podcast.
All that plus: Warner Brothers Discovery give more details of their split, whilst Netflix invests in Spain...
And, in the Audio Network Media Quiz, Matt becomes Professor Brian Cox. That’s all happening in this edition of The Media Club. Come on in!
The Media Quiz is sponsored by Audio Network who select the music to score each episode - they can do it for you too at audionetwork.com
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A Rethink Audio production, produced by Matt Hill with post-production from Podcast Discovery.
We record at Podshop Studios - for 25% off your first booking, use the code MEDIA CLUB at podshoponline.co.uk
What The Media Club has been reading this week:
Influencers overtake traditional media in ad revenue
Warner Bros Discovery announce breakup plans
Netflix planning $1bn in Spanish programming
Guardian launches new secure messaging service
Disney nabs ITV’s unscripted chief
BFI claims 130,000 TV & Film scripts trained AI
Radio X creates ‘beer-proof parkas’
(00:00) - Hellos
(00:53) - Michael Savage's Media Club Invite
(02:03) - Jake Warren's Media Club Invite
(04:13) - Influencers Earning More than Broadcasters
(10:14) - YouTube and Podcasting
(11:41) - The Top 5 Companies Providing Ad Revenue
(12:55) - Warner Brothers Discovery Splitting Company
(18:40) - Netflix Announces $1b funding for Spanish Originals
(25:46) - The Guardian's Encrypted App
(28:20) - News Platforms and Podcasts
(35:52) - Should We Worry About AI?
(38:33) - The Audio Network Quiz
(45:45) - Goodbyes
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