The Information's TITV AI Changing Consumer Investing, Asana’s AI Agents, The Digital Health Revolution | Sep 25, 2025
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Sep 25, 2025 
Kirsten Green, the founder of Forerunner Ventures and a prominent backer of consumer brands, joins the discussion. She explores how AI is reshaping consumer tech, emphasizing the 'magical' experiences that today’s technology offers. Kirsten also shares insights on how startups can effectively compete with big tech through focused execution. The conversation dives into the evolving landscape of AI-driven healthcare with Sword Health's V Bento, discussing innovative care platforms, and concludes with Asana's Anne Raimondi revealing their new AI teammates designed to enhance team productivity.
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Consumers Experience AI As Magic
- AI has accelerated consumer adoption faster than prior tech waves because experiences feel like magic to users.
- That expectation outpaces engineers' ability to build full solutions, creating both opportunity and execution risk.
Win By Wedge And Precision
- If you compete with big tech, find a precise wedge and own deep execution in a vertical.
- Use focused expertise to build credibility rather than trying to outscale platform players broadly.
Scale And Data Trump Single Regulatory Wins
- Large consumer-health businesses gain defensibility by user scale and data, not just FDA approval.
- Aura's millions of rings give it a platform to expand into medical, insurance, and research use cases.