Fiction Writing Made Easy | Top Creative Writing Podcast for Fiction Writers & Writing Tips

#106: 5 Steps to Building Your Author Platform

Aug 29, 2023
Building an author platform is crucial for writers and can be done at any stage of the writing process. The 5 steps discussed include defining your target audience, designing your author brand, creating your author website, setting up your email list, and developing your communication strategy. Focusing on one social media channel and building an email list are emphasized as important for authors. Steps 3-5 cover creating your author website, setting up your email list, and developing a communication strategy.
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ADVICE

Build Early

  • Build your author platform early, regardless of your writing stage.
  • It helps connect with readers, network with writers, and find opportunities.
ADVICE

Know Your Audience

  • Define your target audience by considering their reading preferences and motivations.
  • Ask yourself what they love reading and what they seek from books.
ADVICE

Brand Consistency

  • Craft a consistent author brand that reflects your book's genre and target audience.
  • Consider the vibe, colors, and imagery that resonate with your readers.
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