Do you want to charge more for your services? Of course you do! But how do you make that dream a reality?
Clients pay higher prices when they expect to receive more value. And you create that by sharing what you do. How you solve their problems. The services you offer.
Unfortunately, many of you aren’t talking about that on your website. You talk about yourself, your work, and how to contact you. But you’re leaving out the thing that matters most.
How you help your clients.
In this episode of Own Your Business, Katy and I discuss:
The five stages of awareness, and what content to share at each stage
What role your Services page plays on your website
What NOT to put on the Services page