The Traffic & Conversions Show Using Stages to Build Relationships that Convert with Aurora Gregory
Public Speaking Coach Aurora Gregory was just 14 when she stepped onto her first stage—a shaky 8th grader, reluctantly roped into a local speech contest by her social studies teacher. She didn’t win, but she did walk away with two truths that still guide her work today: A powerful story can hold an entire room and the person with the mic is the most visible person in any space.
The reality is, if you’re not tapping into speaking as part of your business strategy—whether that’s an IRL stage, a podcast, or even Instagram reels and stories—you are seriously leaving money and momentum on the table.
In this episode, Aurora breaks down why speaking is one of the most effective marketing tools in your back pocket—and how you can use it to actually drive conversions (not just collect applause).
References:
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In This Episode:
01:20 - Today’s guest, Public Speaking Coach Aurora Gregory, shares what sparked her love for public speaking and how she now helps entrepreneurs shine on stage.
04:52 - Aurora explains why speaking—on stage or online—is a powerful, efficient way for entrepreneurs to build trust, grow their audience, and drive sales.
08:55 - Nerves mean you care. Whether it’s a stage or a story, connection comes first—confidence follows.
13:38 - Aurora reminds us that our speaker brand should focus on the transformation we offer, not just what we sell.
18:10 - Solving ONE key problem simply makes your message clearer and more impactful as a speaker.
24:00 - The importance of tailoring your presentation to the audience's level of knowledge.
26:50 - Common mistakes entrepreneurs make when pitching themselves.
29:30 - Aurora shares her final top tips for speaking success.
33:20 - Michelle’s “Hot Minute” with Aurora!
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