Serial entrepreneur, Melinda Wittstock reveals how to maximize your return on authenticity (ROA). She shows what you need to do to profit from social conversations. The key to success is finding the “everyday influencer”. Melinda shows how to find the best influencers for your business.

Show Notes

• Return on Authenticity what is it?
• How does retargeting and tweaking marketing on Facebook affect your authenticity?
• How does retargeting and tweaking marketing on Facebook affect your authenticity?

Quotes:

“The impact of authenticity makes you more attractable to your audience and the market.”

“The more that folks can personalize their message and do so at scale, the better.”

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