On Friday's show Ron and Ed will interview Tim Williams, a noted author, international speaker, and presenter for major advertising associations, agency networks, universities, and business conferences worldwide. brbr He is author of the book, "Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out" ranked by Amazon as one of the top ten books on brand building. His booklet "Defining the Agency Brand," published by the American Association of Advertising Agencies is regarded as the standard in agency brand development. Tim's newest book is "Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success."
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD