Planning Tech-Driven TV Campaigns

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Advancements like ACR and IP-based attribution provide marketers with powerful tools for informed decision-making in show selection, frequency, and campaign optimization in TV advertising. Aligning our objectives with the right technology ensures a solid understanding of performance and means for growth optimization. Today, Angela discusses how to plan tech-driven TV campaigns. Show Notes

Connect With: 

• Angela Voss: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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