Tech Nest: The Proptech Podcast The Next Iteration in Property Management for Self-Managing Landlords with Dana Dunford, Co-founder and CEO of Hemlane
In this episode, Dana Dunford, Co-founder and CEO of Hemlane, joins the show to discuss the evolving landscape of property management for self-managing real estate investors. Hemlane is a venture-backed platform that simplifies rental property management by offering tools for inspections, repairs, tenant coordination, and more, all in one place. Dana shares how Hemlane differentiates itself from traditional property management by blending human oversight with technology, catering to a market where 72% of landlords self-manage their properties.
We also explore how she achieved early traction at Hemlane by leveraging her personal network, testing creative messaging, and focusing on product-led growth. Dana emphasizes the importance of a balanced approach between technology and personal interaction, particularly as AI becomes more prevalent in real estate.
This is a must listen for early-stage founders in the proptech space and those wanting to know what the next iteration for landlord software looks like.
More about Dana and Hemlane
Dana Dunford is the CEO of Hemlane, a venture-backed property management platform with over 27,000 rentals and $1BN in payments processed. She is a strong advocate of purchasing properties anywhere, as the best investments are not typically in your backyard. She supports real estate investors in setting up the most intelligent process to manage rentals from a distance, while connecting them with local, licensed professionals.