Aaron is joined by Leesa Sleep co-founder and board chair David Wolfe to discuss the direct-to-consumer online mattress company’s purpose-driven approach and commitment to donating one mattress for every ten sold. David and Aaron discuss the inception of the certified B Corporation with co-founder Jamie Diamonstein, the importance of purpose initiatives being led by the C-suite, why being values-driven is just as important as being purpose-driven, and how the company baked purpose into its DNA from the start – before becoming profitable or successful. Tune in to learn how Leesa Sleep’s distinctive values-driven business model helped to inspire the creation of this podcast, and about other companies that David continues to draw inspiration from (spoiler alert: the list includes former guest ABLE). Don’t sleep on this episode, and learn more at leesa.com.
Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy
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Brand on Purpose