In this episode of the Small Business PR Podcast, I walk you through the exact, step-by-step process to pitch yourself and land podcast interviews—even if you’re just starting out, don’t have a website, or have never pitched before.
If you're a founder, expert, coach, or service-based entrepreneur looking to grow your visibility, authority, and leads—this episode is your roadmap to getting booked on podcasts without sounding self-promotional.
The Three-Step Podcast Pitching Strategy That Works
Most people overthink podcast pitching or believe they’re not “ready.” I’m here to show you how to start today using a simple, proven process:
- Build your podcast media list
- Write your pitch using the CPR Method
- Repurpose and share your interview for months of content
Why You Don’t Need Fancy Credentials to Land Podcast Interviews
You don’t need:
❌ A massive following
❌ A polished website
❌ Insider connections
What you do need:
✅ A unique story
✅ Clear speaking topics
✅ A value-driven pitch that centers the host’s audience
How to Use the CPR Method to Pitch With Confidence
CPR =
C: Credibility (who you are + your story)
P: Point of View (your unique insight or prediction)
R: Relevance (why now + why this podcast)
This is the exact method that helped me (and hundreds of entrepreneurs) get featured on 30+ podcasts—and it’s the same framework I teach inside my PR Starter Pack.
Avoid These Common Podcast Pitching Mistakes
🚫 Including “pitch,” your name, or company name in the subject line
🚫 Writing long-winded, me-focused emails
🚫 Pitching to shows that recently interviewed someone in your niche
🚫 Forgetting to follow up
Podcast Outreach Tips That Actually Work
✅ Leave a 5-star review before you pitch
✅ Reference a specific episode (not just “I love your show”)
✅ Use email tracking to see when your message is opened
✅ Follow up once a week via email and DM
How to Repurpose Your Interview for Maximum Visibility
Don’t just do the interview and disappear. I share ways to turn one podcast feature into weeks of content, including:
- Audiograms for Instagram + TikTok
- Blog posts for SEO
- Newsletter content
- Short clips for LinkedIn and YouTube
Final Takeaway
Getting featured on podcasts is one of the most powerful ways to build visibility, credibility, and connection—without ads or algorithms.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Small Business PR