S2 E15 | Surveillance Capitalism & Web3 Search w/Anastasia Uglova

Anastasia Uglova is the Head of Communications and Ecosystem Development at Lighthouse, a web3 navigation engine.

We kickoff the episode getting to know Anastasia, her background, and how she got started in web3. We set the stage by defining digital privacy and breaking down the basic fundamentals of digital privacy. We dive into the difference between informed consent and cognitive consent and Anastasia gives us an overview of surveillance capitalism. 

We talk about blockchain technology as it applies to digital privacy and Anastasia addresses her major concerns with privacy in web3. Although there are issues with permanently public data, lack of cognitive consent, and the potential to repeat the same problems we faced in web2, Anastasia is still excited for the opportunity to redesign digital privacy from the ground up with web3 tech. 

We look to the future and Anastasia illustrates what changes she would like to see with regards to digital privacy and blockchain tech. We also dive into what she’s working on over at Lighthouse, and we imagine what a perfect web3 search engine would look like. We close out our conversation with a game of this or that and Anastasia gives us the inside scoop on her latest article. 

To continue this conversation and stay up to date on all things Rehash, you can follow Diana on Twitter @ddwchen and Rehash @rehashweb3. You can also follow Anastasia on Twitter @AnastasiaU, and Lighthouse @lighthouse_xyz. 

Check out Anastasia’s articles at ana.mirror.xyz. 

⌛ TIMESTAMPS: 

0:00 Intro

1:13 Anastasia’s background

3:59 What is digital privacy?

6:19 Fundamentals of digital privacy

9:51 Cognitive consent

13:42 Surveillance capitalism

16:55 How blockchain is hindering digital privacy

19:37 How digital privacy in web3 should be

21:24 Addressing the consent problem in blockchain

22:27 What aspects of your digital identity should exist on-chain and off-chain? 

24:22 Web3 as an opportunity to redesign digital privacy from the ground up

26:32 DIDs

28:07 Trading data privacy for convenience

29:58 What is web3 search?

32:10 Imagining a web3 search engine

36:11 New platform business model

38:24 Closing thoughts

39:32 This or that

40:38 Follow Anastasia!

DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.

DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.