Unlock More Client Flow With Conversion Events

Sep 23, 2025

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If your launches feel like you're throwing spaghetti at the wall (and praying something sticks), this episode is going to be a game-changer.

In this week's Expert Edge, I unpack the invisible strategy behind every thriving expert business; conversion events. These are the moments where your audience moves from "just watching" to "I'm in."

You'll discover:

Why most experts are skipping the single biggest driver of sales (and how to fix it fast).
The simple tweak that turns a quiet list into a conversion machine without adding more content.
How to use conversion events to stack momentum so your business doesn't just get a quick cash bump, but builds consistent revenue month after month.

Whether you run live webinars, challenges, in-person events, or just send a killer email series, this episode will help you stop relying on random bursts of inspiration and start creating intentional conversion moments that turn leads into loyal clients.

Listen now and unlock more flow (and sales) in your business.

[Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind.

Check out the details here:

https://training.colinboyd.co/inner-circle-mastermind-application

Whether you're pivoting, scaling, or simply pausing to reflect this one's for you.

PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at

https://onepresentationawaybook.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode287

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/