Chae O’Brien is the Founder and Head of Strategy at Thought Bakery, a growth marketing content studio that helps technology companies launch successful products with personalized customer experiences. Chae shares her perspective on community-led marketing, internal alignment, customer research, and growth. An important question B2B marketers should ask is— how do our products influence a person’s professional ability on a personal level?

0:00 Intro
1:02 Episode begins
2:10 Background in oil
4:02 Pain points of clients
6:14 Roadblocks to building community
7:53 Ideal customer 12:06 Internal alignment
16:10 Apple and Lego
23:20 Focus and intent
29:52 Scaling and growth
34:50 Final advice on building community
39:30 Connect with Thought Bakery

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How to do community led marketing the right way with Chae O'Brien of Thought Bakery