What is one sure-fire way to reduce shopping cart abandonment? Ed Dawidowicz, senior consulting director for Creativegood.com, provides his advice in the second part of an interview with Practical Ecommerce’s Mitch Bettis on improving customer experience at your website. Dawidowicz identifies some of the frequent errors web site’s make with navigation and design. He also answers that age-old question of whether blue is the best color for text-based navigation link and whether that link should also be underlined.
