Alchemy: The Surprising Power of Ideas That Don't Make Sense, by Rory Sutherland -- with Jason Vu Nguyen

This time out we're talking about Rory Sutherland's wonderful book Alchemy: The Surprising Power of Ideas That Don't Make Sense. With me to dive deep into the world of nonsense is Jason Vu Nguyen, a copywriter and former professional poker player.

In this episode, you'll learn:

• how to compete with Coca-Cola
• why acting irrationally is often the right thing to do
• how to identify a Turkish prostitute

and much, much more. Enjoy!