This time out we're talking about Rory Sutherland's wonderful book Alchemy: The Surprising Power of Ideas That Don't Make Sense. With me to dive deep into the world of nonsense is Jason Vu Nguyen, a copywriter and former professional poker player.
In this episode, you'll learn:
- how to compete with Coca-Cola
- why acting irrationally is often the right thing to do
- how to identify a Turkish prostitute
and much, much more. Enjoy!
The Rereadables