LinkedIn: From Cringy to Useful

Despite being often seen as cringy and inauthentic, LinkedIn has transformed into a useful tool for professionals. Journalists utilize the platform to verify information and connect with sources, while job seekers find value in LinkedIn for networking and job searching. The platform has seen a 41% increase in content posting, with users treating it like a social network, similar to Twitter or Facebook. LinkedIn stands out by providing a space for knowledge-sharing and professional conversations, while other social media platforms focus more on video and entertainment. The stability and professional network of LinkedIn make it an appealing choice, especially for younger generations who value building their personal and professional identities.