In today's increasingly competitive, global market, it's understandable why so many leaders are trying to figure out how to foster innovation in their organizations. So how is it that some organizations seem to thrive on the cutting edge while others can barely get their innovative initiatives off the ground? That's the focus of my discussion with one of the world's top experts on innovation and creativity, Matthew E. May.

Matt is a popular speaker, creativity coach, and advisor who has worked with management teams from companies like ADP, Intuit, Edmunds, and Toyota, to help them discover innovative solutions to complex issues. He is also the founder of Edit Innovation, an ideas agency based in Los Angeles, California.

Matt is also the author of four critically acclaimed, award-winning and bestselling books on creativity and innovation, including his latest book, “The Laws Of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything”.

In this episode of my podcast, Matt shares his insights into how we can tap into our organization's collective creativity and drive innovation initiatives – including a fun, little exercise whose answer even had me surprised at its simplicity and elegance; you definitely want to check this out and even try it with your team and organization.

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