We have an incredible range of options available to us when it comes to the green coffees we purchase. Right now our habit as an industry is to spot purchase small amounts of coffee from a wide variety of producers in hopes of getting the pest of the best. The trouble with this is that, while we might believe our method is helping promote great coffee, it is actually undermining the success of the producer and the process.
On this 6th edition of RoR we will be exploring how buying from fewer producers but with a commitment to buy more from the ones we partner with, does more for them AND for the sustainability and thriving of specialty coffee.
To do that we are talking with the author of the Roast Magazine article, "Buy Less, Do More", Ever Meister!
Ever Meister has worked in the coffee industry for 20+ years in a wide range of capacities, but primarily she is a journalist, educator, and communicator whose work focuses on issues of access, equity, and ethics. She is the author of New York City Coffee: A Caffeinated History (The History Press, 2017) and the host of the coffee-marketing podcast In Good Taste on the Sprudge media network.
In our conversation today we are going to explore the shifts in mindsets and actions needed to create lasting, long term, quality partnerships with producers that will truly do more good for all involved.
We will cover:
- Why we buy so little from so many?
- Transactional vs relationship based buying
- Owning our behavior
- Commitment, Compromise, Communication
- Conflict resolution
- Risk distribution and mitigation
- Making incremental shifts
- Choosing partners through values
- Setting standards and expectations
- Utilizing a wider range of coffee form fewer producers
- Remaining competitive
Links:
Ever's email: Meister@justmeister.com
www.roastmagazine.com
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https://www.roastmagazine.com/audioarticles/
Related Episodes:
RoR #1: A Conversation w/ Anne Cooper of Equilibrium Master Roasters
RoR #2: Exploring Quality Control w/ Spencer Turer of Coffee Enterprises
RoR #3: Making Contingency Planning a Reality w/ Andi Trindle Mersch of Philz Coffee
RoR #4: Practical Thermal Dynamics w/ Candice Madison of Royal Coffee / The Crown Oak
RoR #5: Time and Color in Roasting w/ Morten Munchow of Coffee Mind"
Interested in coffee consulting? Let's talk! Email me: Chris@keystotheshop.com
Keys To The Shop : Equipping Coffee Shop Leaders