The Coach Tribe Launch a Signature Program That Sells | Dan Thomas Reveals Course Creation Secrets
Sep 15, 2023
Dan Thomas, a 7-figure course creator, shares his expertise on crafting a signature coaching program that successfully sells. He outlines a precise blueprint for program creation and effective content strategies to engage audiences. Dan discusses proven marketing tactics that led to his financial success and offers insights on overcoming the overwhelm that often accompanies course development. Listeners gain actionable tips for launching their courses, transforming challenges into actionable steps toward generating revenue while making an impact.
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Open-Close Door Launch Strategy
- Use an open door, closed door launch policy to create scarcity and boost sales urgency.
- Avoid always keeping your course doors open to encourage timely buying decisions.
Outcome Over Content Matters
- People buy courses based on the outcome, not the detailed course content.
- A clear outcome with a specific timescale increases course appeal and commitment.
Three-Sentence Offer Formula
- State your offer with three sentences: outcome, timescale, and an exception to avoid disliked tasks.
- This structure clarifies results and appeals to your audience's pain points.