The average performer is pure consumer. It’s all about buying and having things. Their self-identity is based on the brands, labels and badges of the moment. Iconic producers care very little about stuff. What stokes their fire has less to do with being a consumer and a lot more to do with being a maker. For them, their compelling cause is all about using their creativity, energy, talents and time to produce value that not only delivers their personal dreams but makes the world a greater place.
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