How do you innovate on one of the world’s largest and most iconic consumer brand portfolios? We ask Anton Vincent, President of Mars Wrigley - North America, which is the largest subsidiary of Mars Inc. which is one of the world’s largest privately held companies. We talk about fostering growth in various macro-economic situations, how to set the table for tomorrow and why the most difficult challenges are often the ones that demand the most innovation. Of course, we also talk about M&Ms and candy.
The VentureFuel Visionaries