Thesis Driven Leader Series

Retail as Remedy: Jodie McLean on Solving Loneliness Through Community-Centered Development

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Jun 15, 2025
Jodie McLean, the CEO of EDENS and a pioneer in community-focused retail development, discusses her innovative approach to combating loneliness through social spaces. She emphasizes the importance of walkability and emotional engagement in retail design, transforming shopping centers into vibrant community hubs. McLean shares insights on leveraging data analytics for consumer behavior, enhancing customer loyalty, and adapting to the evolving retail landscape. Her vision positions retail as a vital part of modern social infrastructure, fostering genuine human connections.
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INSIGHT

Retail Solves Loneliness Epidemic

  • EDENS aims to solve isolation, loneliness, and depression through community-focused retail spaces.
  • Emotional attachment and increased dwell time at these centers directly boost business performance and wallet share.
ADVICE

Design Spaces for Emotional Connection

  • Design retail spaces to evoke emotional connection through location, layout, safety, and warmth.
  • Use thoughtful elements like wood, landscaping, and art to spark interactions and increase time spent.
ADVICE

Curate Tenant Mix and Programming

  • Focus on tenant mix balancing essential anchors and local proprietors who foster emotional loyalty.
  • Curate retail and public spaces to maximize visits and community engagement across different trip purposes.
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