Why this orange? Co-opted governmental authority is now purchasable and branded. The citizen who spends money can now be an authority, or at least feel empowered, but perhaps this small rebellion is signalling something else. Considering blue-collar stereotypes and groups like the Sovereign Citizens, Home Depot offers a starting point for a conversation about division and voice and the appeal of simplicity.
Ryder also discusses some of his early works using home depot orange and how clamps are both comedic and sinister. Yet, when put to work properly, they become mute.
https://thewilltodiy.com/step-1-home-depot-orange/
0:35 Labor as invisible and voiceless
1:20 Home Depot Orange: from Government Authority to Consumer Authority
2:23 Home Depot as Ground Zero for tiny Rebellions
5:33 Simple solutions (brute force) for Complex Interpersonal Problems
4:42 Clamps have Jaws and Teeth, but when active they become mute.