Black Friday Shopping Trends

Black Friday is evolving beyond a single day of shopping, with consumers beginning their holiday shopping long before and continuing through Cyber Monday. This shift, driven by the rise of online shopping, has led to nearly $10 billion in online sales during this period compared to just under $2 billion a decade ago. Despite ongoing inflation concerns, consumer confidence appears to be growing, with a significant increase in the number of shoppers planning to participate this year. However, awareness is crucial, as many of the advertised sales may not be genuine discounts, with a reported 41% of items at major retailers not offering lower prices than their pre-Black Friday costs.