As you all know, we at Iron Culture have succeeded in becoming lifting cult leaders, which basically means we’ve failed at our previous attempts at having respectable jobs  (sorry mom). However, the good news is that we are experts on failure because of this. In this episode we do a deep dive on failure in resistance training, building on prior episodes to help you understand why this seemingly straightforward concept is so murky, and why there is so much disagreement in the literature on proximity to failure. Further, before we even get to the topic du jour, we have a delicious appetizer discussion on expert creep and how not all sources of misinformation are necessarily perpetrated by sell-outs trying to trick you, and how to respond accordingly.