30 Minutes to President's Club | No-Nonsense Sales #522 - How Many Cold Calls Does It Take To Afford a Baby? (A Youtube Special)
Nov 11, 2025
Alex Murphy, a sales practitioner with a background in teaching, shares his journey to consistently exceeding sales quotas by 200%. He breaks down his unique prospecting formula, emphasizing the power of numbers in achieving financial goals. By translating big aspirations into actionable math, he reveals how to effectively calculate dollars per meeting and outreach volume needed for success. Tune in for practical strategies that can transform your income and enhance your sales approach!
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Teacher Turned Top Performer
- Alex Murphy moved from teaching into sales and crushed quota immediately in his first four months.
- He reported hitting 148%, 201%, 248%, and 272% in months one through four respectively.
Break Big Goals Into Simple Math
- Alex Murphy says the key to replicating his success is doing simple math to break goals into activity targets.
- He frames ignoring the quota and focusing on the underlying metrics as the secret to crushing quota.
Ignore Quota, Focus On Activity
- Ignore quota as the primary target and instead calculate the activity that produces revenue.
- Focus on metrics like dollars per meeting and prospects per booking to plan outreach volume.