Modern Web
The Ethical Dilemma of Unethical UX Design with Bermon Painter
Dec 6, 2024
Join Bermon Painter, Composable Platforms Leader at Slalom and an expert in behavioral economics and ethical UX design, as he dives into the intricate relationship between user experience and ethics. He discusses real-world applications, including how continuous glucose monitors can improve health outcomes. Bermon also tackles the ethical challenges posed by dark patterns and emphasizes the importance of transparency in design. Plus, he shares insights on fostering global UX that respects cultural differences and his unique open office hours for aspiring designers.
27:05
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Quick takeaways
- Behavioral economics encourages ethical UX design by guiding users towards positive choices rather than exploiting their biases for profit.
- Balancing profitability with user trust is crucial, as obscuring choices can breach ethical standards and damage long-term customer loyalty.
Deep dives
Understanding Behavioral Economics
Behavioral economics combines elements of psychology and economics to analyze how biases affect decision-making and how to design interventions that help individuals make better choices. This discipline focuses on ethical manipulation, encouraging positive outcomes for individuals rather than exploiting their biases for profit. By creating choice architectures, businesses can guide consumers towards decisions that will positively impact their lives. For example, an ethical application of behavioral economics in voting policy could involve automatically enrolling citizens to vote upon reaching voting age, thereby making the process easier and promoting higher participation rates.
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