Bridge The Atlantic Crowdfunding 101: Everything You Need to Know to Succeed | B-Sides
Jul 23, 2018
Crowdfunding can feel daunting, but understanding your goals is key. Learn how to set realistic financial targets by budgeting for recording and marketing. Assessing your current audience's support is crucial—remember, crowdfunding doesn't build an audience. Explore the pros and cons of different platforms, and design appealing rewards through audience polling. Finally, discover how to ask for contributions gracefully, while ensuring transparency throughout your campaign to maintain trust.
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Budget For Everything
- Calculate your full project cost including recording, marketing, physical copies, and rewards before setting a goal.
- Call studios, merch companies, or ask peers for quotes so your target isn't underfunded.
Crowdfunding Converts Existing Fans
- Crowdfunding doesn't create an audience; it converts the audience you already have.
- Estimate how much your existing fans will realistically contribute before launching.
Pick The Right Platform
- Choose a platform that matches your risk tolerance: all-or-nothing versus flexible funding and factor platform fees into your goal.
- Use your instinct about your audience and consider platform engagement tools when deciding.
