Matt Scanlan is the founder and CEO of Naadam, a digital native Cashmere company that works directly with herders to create high quality and sustainable knitwear. His approach to building brands that are rooted in understanding consumer psychology has made the companies he leads both highly sought-after and exciting. We talk about: the creation of Naadam, his partnership with Thakoon and Arielle Charnas of Something Navy, the importance of forming brands that reflect consumer identities, the process of building loyalty, and more.
Interviewed by Mortimer Singer.
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