Bilawal Sidhu, the host of The TED AI Show and a former Google employee, shares his insights on the future of search engines amidst the rise of AI. He discusses how Google's dominance isn't under immediate threat but highlights the impact of AI-generated content and emerging technologies on search results. Bilawal navigates the balance between innovation and authenticity, delving into advancements in 3D mapping and spatial intelligence. He explores the challenges of distinguishing real from synthetic content and the evolving landscape of digital information.
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Bilawal's Google Journey
Bilawal Sidhu worked at Google for six years, starting in the AR/VR team during the early days of spatial computing.
He later joined Google Maps, where he contributed to creating a 3D model of the world and integrating AR features.
insights INSIGHT
Google's Search Disruption
Google's dominance in search wasn't challenged until ChatGPT emerged, connecting language models with knowledge graphs and search indices.
Google's large data sets, distribution, and existing ad ecosystem make them well-positioned to compete.
insights INSIGHT
AI Content Challenges
The rise of AI-generated content poses a challenge for platforms like Google, similar to the deepfake problem.
Current solutions often focus on retroactive throttling rather than proactive prevention.
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Episode 8: Is Google's dominance in search engines at risk with the rise of generative AI models? Hosts Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) dive into this topic with guest Bilawal Sidhu (https://x.com/bilawalsidhu), a host of The TED AI Show and a former Google employee experienced in AR/VR projects and creating 3D maps for Google Maps.
In this episode, Bilawal explores the potential challenges facing Google's search engine supremacy due to advancements in generative AI models and discusses the implications for the future of search engines and advertising. He dives into the impact of AI-generated content on search results and the need for a nuanced approach in navigating the evolving landscape of digital information.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
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Show Notes:
(00:00) Decade in tech, six years at Google.
(03:17) Time at Google as a product manager .
(06:27) Discussion about impact of TikTok and YouTube.
(12:28) Models need to be anchored in real knowledge.
(18:23) Testing GPT-2 in the wild with users.
(19:37) AI expectations not met yet.
(23:29) Spatial intelligence for machines and photogrammetry summary.
(26:02) Implicit representations enable flexible, accurate rendering techniques.
The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
The Next Wave - AI and The Future of Technology 