Is blogging dead? I saw this question floating around Threads recently, and honestly... why are people still asking this? Of course, blogging isn’t dead! But if you’ve been scratching your head wondering if it’s still a good way to grow your biz, drive traffic, and snag some new leads, then you’re in the right place.

Today, I’m chatting with KP and Jessie from Inkpot Creative. We’re diving deep into how blogging has evolved, why it still matters, and how you can make it work for you in 2024 and beyond.

In This Episode, We’ll Spill the Tea On:

Why the “blogging is dead” rumor just won’t die (and why it's so not true).
How to use blogging to bring in traffic and leads without losing your sanity.
The keyword-first approach—AKA your new BFF for blogging success.
How to write blog content that doesn't just sit there collecting dust but actually converts.
Our fave ways to promote your blog (hint: we’re all about that repurposing life).
Why AI isn’t coming for your blogging job (if you do it right).
Tips for staying consistent, updating old posts, and not burning out.

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guests:

Inkpot Creative® is a queer-led design studio founded by KP building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different.

Website: https://inkpotcreative.com/ Instagram: https://instagram.com/inkpotcreative TikTok: https://www.tiktok.com/@inkpotcreative

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/323

Manjit Thapp on storytelling, intuition and long-term projects