Raising capital for your SaaS has one purpose—to amplify and scale the business. It cannot define the business model or product-market fit for you.

And once you raise capital, the whole dynamic changes. The pressures are different (you’re now on the clock to deliver return for investors) and so is the go-to-market strategy (the founder relationships won’t be enough to scale).

With several successful fundraises and exits under his belt, Jeff Solomon, CEO of Markup Hero talks about how he’s bootstrapped companies to a certain monthly recurring revenue rate that made it much easier to attract the right capital.

Having started his current venture (Markup Hero) as a side project, he’s now able to decide whether or not to keep it as a lifestyle business or raise capital for a bigger exit.

---

Not Getting Enough Demos?

Your messaging could be turning buyers away before you even get a chance to pitch.

🔗 Get a Free Messaging & Conversion Review

We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations.

And the best part?

💡 It’s completely free.

No commitments, no pressure—just actionable advice to help you book more demos.

Your next demo is just a click away—claim your free review now.

American Banker Podcast

A call to government to give homeowners, renters more help

Remember Everything You Learn from Podcasts