The Next Big Idea

INTUITION: The Science of Trusting Your Gut

83 snips
Aug 14, 2025
Laura Huang, a distinguished professor of management at Northeastern University, dives deep into the science of intuition and decision-making. She reveals that intuition is not just a random occurrence but a skill that successful individuals hone over time. Listeners learn practical techniques to enhance their gut feelings, like the coin flip method, and discover the unexpected benefits of reading fiction to strengthen emotional understanding. Huang emphasizes the importance of self-trust and the transformative power of 'jolt moments' that can redirect our life paths.
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INSIGHT

Intuition Is A Form Of Fast Logic

  • Intuition is a fast, unconscious synthesis of experience, patterns, and data.
  • Laura Huang argues intuition is a form of logic, not mystical or merely biased.
ADVICE

Use Intuition Only For Messy Decisions

  • Avoid using gut feel for simple or complicated problems that have clear solutions or repeatable steps.
  • Reserve intuition for problems where data is incomplete and outcomes depend on context and values.
INSIGHT

Gut Feel Reflects Who You Are

  • Different people will have different gut feelings for the same complex choice because gut feel is shaped by personal experience.
  • Huang: gut feel is you, so training your own background sharpens it.
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