Generative Now | AI Builders on Creating the Future
Rohan Nayak: How Pocket FM is Using AI to Reinvent Audio Storytelling
Apr 24, 2025
Rohan Nayak, CEO and co-founder of Pocket FM, shares how his audio platform champions a new era of storytelling. He discusses the gap in the market he identified and how AI optimizes everything from audience retention to discovering hit shows. Rohan reveals how AI serves as a writing coach and productivity partner for creators, fundamentally reshaping content consumption. Additionally, he dives into strategies for daily engagement and the challenges of evolving audio storytelling, offering a glimpse into the future of the medium.
48:49
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Quick takeaways
- Pocket FM addresses a gap in audio entertainment by creating engaging serialized fiction that fosters daily listening habits.
- The integration of AI in Pocket FM enhances content creation and helps identify potential hit shows, streamlining the production process.
Deep dives
Revolutionizing Audio Entertainment
Pocket FM aims to fill a gap in the audio entertainment landscape by offering a new platform for storytelling that balances between long-form and short-form content. Traditional audio options primarily cater to informational needs, with few engaging, entertainment-focused products available. The platform creates serialized fiction content through bite-sized, engaging audio series, allowing listeners to consume content on a daily basis. This innovative approach helps build listener habits and improves user retention, as audiences can enjoy structured narratives without the cognitive load of video.
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