The Journal.

Why Meta Is Offering $100 Million for AI Geniuses

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Jul 3, 2025
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ANECDOTE

Zuckerberg's Direct Recruitment

  • Mark Zuckerberg personally reached out to top AI researchers to recruit them to Meta.
  • Some researchers initially thought the messages were hoaxes due to the unusual direct contact.
INSIGHT

AI to Boost Meta's Ads

  • Meta aims to enhance its ad business using AI for better targeting and content creation.
  • Improved AI-driven ads could significantly increase Meta's advertising revenue.
INSIGHT

Meta's AI Fall Behind

  • Meta released Llama as an open-source AI model shortly after ChatGPT's success.
  • However, Meta's AI models have since fallen behind competitors.
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