In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimization powerhouse with 15+ years of experience helping mobile apps grow by blending behavioral psychology with cutting-edge payment technology.

Igor walks us through how to build a high-converting web-to-app funnel from scratch. You’ll learn how to tell onboarding stories that convert, optimize the first screen of your funnel, and revamp your paywall for maximum conversions.

Whether you’re an indie app founder or a product marketer, this episode is your step-by-step playbook for turning web visitors into loyal, paying app users.

You will discover:

✅ How to build a high-converting web-to-app funnel using AI & smart tools

✅ How to use storytelling to emotionally connect with users during onboarding

✅ How to fix your paywall with clear pricing and a compelling value prop

✅ The cheat sheet for turning passive browsers into active subscribers

Learn More:

All you need to build your web2app funnel:

https://www.web2wave.com/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

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If you’re scaling your app and don’t want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM

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And here’s the best part—100% of apps launched through the program generate revenue within 7 days.

Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Billy Porter: The Star of "Pose" and "Kinky Boots" on Overcoming Adversity, Slaying the Red Carpet, and Staying Ready to be Ready