Welcome back to The Tourism RESET, powered by Kiwano Tourism.

My next guest is a professor of Sustainability Marketing at the University of Surrey with a lifetime of work to share.

Dr. Xavier Font has served as an advisor to a coalition of global travel brands including, Booking.com, Google, Expedia, Skyscanner, and TripAdvisor where he uses his research experience to inform efforts that can ultimately influence travellers and therefore contribute more positively to the places they visit.

The unfiltered truth about what matters to your customers (5:07 mins)
Why the language we use matters, & what green hushing is (11:37 mins)
Why 50% of British & German travellers felt information overload (16.34 mins)
Beyond blame: A smarter way to engage travellers, with a hotel example (29:31)

If you enjoy listening to this podcast, why not check out some of my BEST learning resources designed for travel agents, professionals and tourism-based teams who are ready to REIMAGINE and RESET tourism for people, places and nature.

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30 Beyond Buzzwords: How to Best Engage Travellers With Dr. Xavier Font