Side Hustle School

Ep. 3037 - Q&A: “How do I turn being an industry outsider into an advantage?”

Apr 25, 2025
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ADVICE

Lead with Product and Story

  • Lead with product quality to build trust first.
  • Then highlight your outsider story as a unique brand strength.
ADVICE

Own Your Outsider Story

  • Use your outsider status authentically in your marketing and storytelling.
  • Explain your unique vision and learning journey to connect with customers.
ADVICE

Leverage Social Proof

  • Collect and showcase customer testimonials to boost credibility.
  • Positive social proof overcomes objections and builds trust easily.
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