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Customer Success Talks

Unlocking the Power of Proactive Customer Success | Akshat Mathur

Dec 5, 2023
Akshat Mathur, an expert in customer success, shares insights on the importance of proactiveness in customer success and strategies for transitioning from a reactive to proactive approach. He emphasizes breaking out of comfort zones to maximize efficiency and impact.
32:09

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Quick takeaways

  • Being proactive in customer success involves anticipating customer needs, mitigating potential issues, and staying updated with market trends.
  • To effectively manage proactiveness, customer success teams should measure and track leading indicators aligned with customer needs and company goals.

Deep dives

Defining Proactiveness in Customer Success

Proactiveness in customer success is about anticipating what's important for the customer and being proactive based on their KPIs and working model. It's about having a finger on the pulse of customers and understanding how they would react in certain situations. For example, proactiveness could involve identifying and mitigating potential issues before they happen, providing valuable insights and recommendations, and staying updated with market trends to offer competitive advantages. Proactiveness is a mindset that develops over time and is crucial for building strong customer relationships.

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