Talya Elitzer is the co-founder of Godmode, a GRAMMY-nominated artist development company whose label and management clients include genre-breaking artists like Channel Tres, JPEGMAFIA, and Yaeji. Prior to Godmode, Elitzer was a Senior A&R at Capitol Records (Katy Perry, Sam Smith, Beck), and a previous booking agent for WME (Britney Spears, Grace Jones) and Mick Management (John Mayer, Sarah McLachlan).

At Godmode, Elitzer takes an unorthodox approach to artist development and marketing, with an unusually high track record for breaking artists who don't quite fit into pre-existing formats. She focuses on building sustainable operations for her artists, so they can maintain an uncompromising approach to their work. Learn more about Godmode: http://www.godmodemusic.com/

03:44 Welcome

04:43 Godmode’s inception story

08:47 The harsh reality of getting a record deal

11:17 How Godmode operates

15:42 Are 360 deals still common?

17:24 Licensing deal with a major label

20:54 Channel Trace’s artist development

23:54 Creating an artist world

28:08 Evolution of Godmode’s release strategy

33:21 Godmode’s marketing budget

35:15 Social media and online campaigns

41:39 Self-funding as an independent company

43:30 The Godmode team

44:26 Advice for independent artists

46:50 Is there still a place for major labels?

48:04 Godmode’s fanbase development

53:38 The most effective communication avenue

55:05 Final question

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