Bold Names Why This Tesla Pioneer Says the Cheap EV Market 'Sucks'
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Feb 11, 2025 
Peter Rawlinson, CEO of Lucid and former Tesla engineer, shares his insights on the electric vehicle landscape. He believes that the inexpensive EV market is lacking innovation and reveals why Lucid is focused on luxury models instead. Rawlinson discusses the challenges faced by traditional automakers and competitive pressures from Chinese brands. He emphasizes the need for advanced battery technologies and why he won't pursue a $20,000 EV anytime soon. The conversation reflects on the future of autonomous vehicles and the evolving dynamics of the EV market.
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Lucid's Battery Strategy
- Lucid aims to improve EV efficiency by focusing on smaller, more efficient batteries.
- This approach addresses range anxiety and high battery costs, key barriers to EV adoption.
Vision 6 Program
- Smaller, 30 kilowatt-hour battery packs could power EVs with a 180-mile range.
- This reduces battery costs and overall vehicle weight, paving the way for more affordable EVs.
The $20,000 EV Market
- Peter Rawlinson believes the $20,000 EV market is "terrible" due to low margins and mass production.
- Lucid will focus on licensing its technology to other manufacturers for more affordable EVs, starting with a $48,000-$50,000 midsize vehicle.