It is wrong always, everywhere, and for anyone, to believe anything upon insufficient evidence.— William K. Clifford, Ethics of BeliefWe all like to think that we are wise, that our opinions are well thought out, and that we’re smart enough to spot when we have inconsistent beliefs. Today I want to talk about why believing something without sufficient evidence is wrong, and that idea that how we come to a belief or a conclusion is more important that the whether the belief or conclusion is correct.