The power of personalization in local mortgage marketing with Ellen Duncan

Is your mortgage marketing connecting with local customers or getting lost in generic messaging? In this episode of the Local Marketing Lab, Ellen Duncan, CMO at AnnieMac Home Mortgage and founder of Pineapple Partners, reveals how personalization transforms local mortgage marketing. Drawing from her experience with major brands like Coca-Cola and her current role in the mortgage industry, Ellen shares practical strategies to make your marketing resonate in specific communities.

Topics discussed in this episode:

1️⃣ Create marketing collateral that adapts to each local market’s unique characteristics

2️⃣ Leverage existing customer databases more effectively for personalized outreach

3️⃣ Host first-time homebuyer seminars that build trust in the community

4️⃣ Ways to partner with community organizations to expand your local marketing reach

5️⃣ Balance between automated marketing and authentic, personalized communication

Resources

• Connect with Ellen Duncan on LinkedIn.
• Learn more about AnnieMac Home Mortgage.
• Check out Pineapple Partners.

Other shout-outs

• Follow Joseph Panebianco, CEO of AnnieMac, on LinkedIn.