The Business of Meetings 282: The Art of Saying No: How to Ditch Bad Clients and Attract Better Ones with Eric Rozenberg
Have you ever felt that a client was not the right fit for you, yet you ignored your gut feeling and worked with them anyway?
In this episode, Eric shares two examples of similar situations he experienced in his professional journey, explaining how he handled them and what he learned along the way.
Trust Your Instincts
It is essential to recognize when a potential client or project does not align with your values, standards, or business model. Ignoring your instincts when your gut tells you a client is not the right fit will likely lead to lots of frustration down the line.
Know Your Worth
Never compromise your pricing just to win business. If a client pressures you to reduce your fees, always stand firm when you know your pricing is fair and reflects the quality of your work.
Let Go When Respect Isn’t Mutual
Walk away from clients who fail to respect your work. Even though it may feel risky, it will protect your integrity and lead to better opportunities.
Set Clear Boundaries
Define the kind of clients you want to work with and the fees you need to sustain your business. By filtering out unsuitable clients, you ensure your business remains profitable and focused.
Deliver Exceptional Work
When you commit to a client, always over-deliver as your excellence will earn trust and repeat business.
Long-Term Thinking
Prioritize sustainable relationships over quick wins. You may miss some deals that way, but you will build a stronger and more respected business over time.
Understand Your Clients
Take the time to understand your client’s needs, goals, and expectations. Always ask the right questions upfront to ensure your offer aligns with their objectives and avoid future misunderstandings.
Communicate Your Values
Be clear about how you work, your expectations, and what your clients can count on. Transparency helps to establish trust and discourages potential clients unaligned with your approach.
There Are Always Better Clients
Do not hold on to difficult or undervaluing clients out of fear. There are many respectful and collaborative clients out there who are willing to pay fair rates. When you are clear about the type of clients you want to attract and learn to say no to those who are not the right fit, you create space to find partners who truly support your values.
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